This is a perfume advertisement form DKNY. Its is meant for women. At the first glance,we can see how happy the smile of the women is, and how she looks to the audience, and we know that she is the main focus point of the advertisement.
This advertisement brings us the topic how semiotics system affects human behavior,
most of us tend to follow trends, buy what we see and what we think is best for us, without knowing how it came to our mind why do we do this. According to Barthes, the secondary signification is the production of myth. Take this advertisement for example, you may think this perfume may attract men, makes you 'Delicious', but you may forgot the main purpose of the perfume. Perfumes are meant to cover up body odor. Other than that, the designers made the perfume bottle to look like an apple, and the advertisers made the girl to hold an apple in her palms, the purpose of this is to remind you of the perfume when ever you see an apple, tempting you to buy it in other ways. So every time we see an apple, our brain will signify this perfume, sooner or later without noticing, it becomes a nature to us. Advertiser use myth in their advertising a lot, it makes us try to achieve our what we see in our myth but not what we need.
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The man beside the woman shows that he is very attracted to the woman who used the perfume. The ads also shows that the strength of the perfume, the woman had a small bite on the apple and the fragrance of the perfume is already working this well, in other way, it also shows that 1 bottle of DKNY perfume, you be able to use it for a long time, a good fragrance smell and consider as worth it because 1 small bottle able to use it for a long time.
ReplyDeleteFrom the ad, I can see that the ad gives the message of DKNY perfume gives you a perfect life with a perfect smile (and a man by your side of course). Rather than telling us the main purpose of the perfume, it tells us what sort of miracle of magic it can do, which we tend to believe instead of its true use, to cover up body odor. Therefore, it affects us to buy it because of it's ability to make girls into man magnet instead of the reason of making your body odor go away.
ReplyDeleteIn this poster , we can see the apple and the girl's smile are the signifier, and the the signified of them are represent happy , shinny many more positive meaning , and about the apple , it also represent some extra meaning which is delicious ,smell nice and sunny .
ReplyDeleteIn this poster , the designer use those signifier smartly to bring out how special and how nice is the perfume.
Both men and women in this poster give us an ideal image of attraction. It is pretty obvious that the intended message can be seen through the body language of both individuals in the poster. The leaning men with his eyes closed towards the lady and the lady’s bright smile creates a positive feel to the product. The usage of apples to represent the product is very iconic as apples are known for its bright colors and sweet taste. This perfume advert enables viewers to imagine and connect certain qualities of the fruit with the brand such as taste and smell. Therefore, the usage of apples in this perfume advert has been generated to a myth that gives us a specific idea of this particular perfume brand.
ReplyDeleteThe DKNY perfume from the advertisement above make me feel it would be an ideal fragrance for a nice sunny day. From the poster as seen above, the scent has captivated both men and women from the time of its release, as their expressions and the postures have fully presented as a blessed and sweet pair. The poster with nature colors, green, lighter shades of green and brown portray health and nature more than ever. So, like the last two statement from the post above "every time we see an apple, our brain will signify this perfume, sooner or later without noticing, it becomes a nature to us."
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