Saturday, July 23, 2011

WEEK 7: Commercial Photography


My favourite brand and car, Lamborghini Reventon. This is a plain photo with the latest Lamborghini Reventon in the middle of the road. The angle that the photo was shot simple bring out the elegant of the car itself. To enhance the photo, the artist add only 1 sentences of words and that particular sentence brings out the features of lamborghini brand and this latest model Reventon.

Lamborghini company are promoting the lastest series of Lamborghini car, Reventon that is more powerful than another other cars through the sentence "I'm two German sports cars", is sentence is kinda insult but it maybe true, because in the sports car world, the brand Lamborghini is well known for the performance and design though the price a bit off sometimes but that won't stop people from continuing provide the greatest support.

Demographic
-age between 25-35
-male
-celebrities/artists/Lamborghini fans/people who interested in sports car or limited edition cars
- income range between 100,000-200,000 or more USD/month

Psychographic
-rich/playboy/carefree lifestyle
-proud

The sentence "I'm two German sports cars", in this sentence it shows that although German sports cars are good, but they needed two of them just to get one Lamborghini Reventon. The brand name itself shows the quality of the car, Reventon which is man made and luxurious car all the time.

Through the picture above, we can tell it is a Lamborghini car by just recognize the shape of the car even without the Lamborghini logo. In my opinion, the picture says "You might said that our design look almost the same all the time, BUT we had just born a new car with ultimate performance".

So let's buckle up and enjoy the power of the raging bull.

- BY:YEOH ZHI SHENG-



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6 comments:

  1. everyone of us know that , Lamborghini is a very famous in producing powerful car , the car inside this photography is the limited edition of Lamborghini , named Reventon , which cost USD $1.6m , and the performance of the car is very amazing too , by the way , the text "I'm 2 german sport car" is fully present how strong ,how expensive, and how rare is the car

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  2. As we all know that Lamborghini is one of the most successful automobile manufacturer in the world which produces elegant and powerful automobiles that caught the attention of many automobiles freaks or as can say lovers throughout the world. So as we see this automobile in the picture above, which was a Lamborghini Reventon and the characteristics clearly shows that not everyone in the world are eligible to drive this car because this car is dedicated to a certain type of people which is only suitable to own this car. As we can see, the description stated that this Lamborghini car is more suitable for people which high profile and at the same time matches with the car personality. Therefore Lamborghini comes up with this design to attract high profile people and suits their personality and at the same time promotes the brand in order to compete with other popular brands such as Ferrari, Porshe and etc. So in the picture there is a message stated that they just need any German sports car in order to represent a Lamborghini Reventon. This shows the quality of this car is equivalent to two German car combined into one. In conclusion, Lamborghini Reventon is a car that are more suitable for high class people and at the same time trying to be at the top of the ranking in order to maintain their reputation compare to other brands. So what are you guys waiting for? Faster get a chance to test drive this magnificent automobile.

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  3. Lamborghini. Hearing the name makes me feel like it's a very angry and hard to tame 'bull' to drive on. However, I would like to point out what Kong commented earlier, the phrase 'I'm a German sport car' does it really represent strong and rare? Expensive, yes, and definitely. However, the phrase is more of telling people where the Lamborghini is born.

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  4. The impression of the logo itself marks a whole new idea of the car. The bold image of the yellow bull raging with its horns upfront visualizes a concept of the cars performance. It definitely strikes an impression of power. Just by a glance at the cars interface and outlook gives us a certain feel of amazement. It has that particular vibe of style and class. The typography of this commercial photography is very simple and straight forward; it is mainly due to the object of attraction displayed which is the bold grey Lamborghini Reventon. The words are simple, ‘I’m two German sports cars’. With that, we are able to picture the cars performance and what it is equivalent to. All these remarks have generated an expectation to the value of the car and indeed it is very expensive are certainly rare too. Therefore, it will certainly attract groups of people with posh lifestyles that are light-hearted and willing to invest big just for the thrill.

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  5. I agree that Lamborghini are known worldwide for making high performance and luxury cars, especially for the latest launched Lamborghini Reventon.
    It was inspired by "the fastest airplanes". The lines on the body or even every details make it a unique road car. The Lamborghini Reventon is bound to be an eye catcher and a conversation stopper whenever it is allowed to hit the road. Not to say that they are designed as a limited edition, numbered collector’s car from concept and birth.
    For the statement from the adv above shown, "I'm two German sports cars", just to make a correction from koozai, Reventon was born in Italy. For my point of view, the statement made is like enhance the ultimate sport car since the use of the words "German", because Germany has always been known for manufacturing some of the best cars in the world like Porsche, Mercedes, Audi, BMW and Volkswagen.

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  6. Lamborghini was originally manufacture in Italy, until recently it was brought by Germans. We can easily distinguish between Lamborghini cars and other car, because of his shape. The tag line "im two German sports car", may suggest the power of the car, meaning, Lamborghini may have the power of two sports car combined.

    Lawrence Tan

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